Adrev – It’s Here To Stay
Posted on 17/12/2014
I have just been reading through a forum post over at audiojungle.net which was started by a video maker who had purchased a royalty free song for use in a clients video, this particular video maker was extremely annoyed that his client had received a “Matched Third Party Content” warning from Youtube on the videos. He is now saying that his video company’s reputation has been damaged and that if he buys royalty free music then he should not have to put up with any extra hassle afterwards.
What had happened was the composer of the song he used had signed up to a service called “Adrev” which scans the whole of Youtube looking for videos that contain his songs – if any matches are found then youtube sends the video owner a message saying “Matched Third Party Content” and then the owner has a choice – they can either take the video down because they are using the music illegally, they can continue to use the song illegally but have to display adverts on their video, or they can prove that they have purchased a license to use that song in the video.
If they choose to take the video down then that’s the end of that!, if they choose to have adverts displayed then the composer of the music that is being used receives royalty payments from them adverts and if they choose to prove they have the license then no adverts will be displayed and they can continue to use the song with no problems.
What video makers will need to start doing is sending a copy of the license agreement to their clients and explain to them that they will need to show it to youtube in order to monetize the videos for themselves. The process is very simple, I have a page about it here that will outline how to solve matched third party notices.
This is how the industry is going, I myself have registered my songs with Adrev – this is because there is a LOT of illegal use of my music. For some reason people think they can just burn a song and use it freely at no cost, I had to find a way to protect my property. Having my songs on the internet leaves them open to abuse, anyone can copy it, use it or even promote it as their own and make money from it. It makes sense to track their usage.
Currently because this is a fairly new practice within the industry and video makers are not used to it then there has been some backlash towards it, especially with royalty free music. I believe it is the job of us composers and the websites that we sell through to educate video makers more in what is happening with Adrev and how they can easily solve it. You can read more on how to quickly resolve any “Matched Third Party Content” claims here.
When a customer purchases a song from a marketplace they will also be able to download a copy of the license agreement for the songs usage. All you have to do is copy and paste that license agreement when you get a warning message on Youtube.
This will very soon become standard across the whole industry, Adrev is here to stay. It is a way for composer to protect their material and to earn some money from illegal use – it is NOT for composers to earn extra money on music that is bought legally. If you have bought one of my songs and you are getting a “Matched Third Party Content” message then please follow the instructions outlined here and it will solve it for you.
If you have any further questions about Adrev then please either contact me here or you can talk directly to Adrev here, they have a very helpful customer service team that is ready to answer any questions you may have.